E-Commerce
BeautyRelay
Beauty Relay Pvt. Ltd. · Delhi
Self-Serve
Content Management System
End-to-End
Order & Returns Lifecycle
Custom
Management Reports
3–4 Mo
Delivery Timeline
The Problem
A Growing Beauty Brand Without a Scalable Backend
Beauty Relay was selling online but managing everything manually — product listings updated by developers, orders tracked in spreadsheets, returns handled over email, and no reliable picture of which products were performing. As the catalogue grew, the cracks widened.
Every content change meant a developer ticket. Every return was a manual conversation. Management had no single report to understand sales velocity, return rates, or stock performance. The business was growing faster than the infrastructure could handle.
What We Built
A Complete E-Commerce Backend with Self-Serve CMS
Full CMS for website content — pages, banners, and text — managed by non-technical staff
Product and category management with rich media, variants, and pricing controls
Customer order processing with payment tracking and confirmation workflows
Full order lifecycle — booking, dispatch, delivery, and returns management
Custom management reports tracking product performance, sales, and return rates
Admin panel with role-based access for operations, content, and finance teams
Tech Stack
Proven Stack for Reliable Commerce Operations
PHP 8LaravelMySQLBootstrapjQuery
Results
Operations Running Without Developer Dependency
Self-Serve
Team manages content, products, and pages without developer support
↓ Manual Work
Order and returns processing fully systemised end-to-end
Clear Data
Management reports show product performance in real time
3–4 Mo
From kickoff to live deployment
More Work
