The Problem
Leads, Orders, Prescriptions, Couriers — All Disconnected
Bio Resurge runs a health and wellness business with inbound leads from Meta advertising and TV channels, a call centre for conversion, doctor prescriptions tied to orders, and multiple courier partnerships for fulfilment. Every stage of this workflow was handled in a different tool — or not handled at all.
Meta leads arrived and were distributed manually. Orders were booked without prescription verification. Courier tracking required logging into four different portals. NDR (non-delivered shipments) had no structured follow-up workflow. Invoicing was handled on spreadsheets, and credit notes were tracked in email threads.
The business needed one system that connected the entire lead-to-delivery chain — and added financial visibility on top of it.
What We Built
A Full-Stack Operations CRM with Integrated Accounts
Automated lead capture from Meta Ads and other channels with dialler/click-to-call integration for agents
Order booking, verification, and dispatch management with prescription and dosage tracking per order
NDR team work panel — structured non-delivery follow-up workflows with re-attempt scheduling
Live courier API integration: Delhivery, XpressBees, BlueDart, and Ekart — one dashboard for all shipments
Admin reporting: agent performance, channel-wise (TV/Meta) ROI, dispatch volumes, and delivery rates
Accounts module: purchase entries, sales invoicing, credit notes, and stock reports in one place
Tech Stack
Reliable Laravel Backbone with Multi-API Integration
PHP 8LaravelMySQLDelhivery APIXpressBees APIBlueDart APIEkart APIMeta Leads API
Results
Lead to Dispatch — Fully Automated
Automated
Lead-to-agent assignment from Meta — no manual distribution
4 Couriers
Unified in one dashboard — zero portal switching for dispatch team
NDR Handled
Structured follow-up workflows replacing ad-hoc manual chasing
Full P&L
Invoicing, credit notes, and stock — all in one accounts module
